Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Prodigy spent $50 million on advertising and in-store displays. Like that, but better&#.

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Steve Blank

JULY 30, 2009

We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) Long gone from Zilog I saw the picture of the original Macintosh design team. I thought nothing about the meeting until years later.

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Now I had happy and surprised customers walking around with paid advertising for my company. Who did they think were the leaders in the color graphics board and monitor market? What reviews did they trust?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MARCH 25, 2009

Next, we needed to focus our messages away from technology and onto what the customers told us they needed – performance solutions for four key publishing applications. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. Very much in addition to the text.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. One of them is a loser. It isn’t going to be your booth. What didn’t?

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Startup Lessons Learned

DECEMBER 14, 2009

I think this concept is necessary in order to answer the truly vexing startup questions, like: “Should startups charge customers money from day one?&# Let’s begin with the four customer currencies. I had a lot of use for this concept back when I worked on game design and virtual worlds.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. In a customer problem pivot, we try to solve a different problem for the same customer segment. When doing intense customer development, the problem team can attain a high level of empathy with potential customers.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

SEPTEMBER 15, 2008

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Both Sides of the Table

APRIL 15, 2010

I don’t believe that search is the only answer in 2010 as it was in 2000. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. Zazzle] and c) artisan products [etsy, foodzie].

Venture Capital 271

Venture Capital Affiliate Valuation San Francisco 271

Startup Lessons Learned

NOVEMBER 6, 2008

They take things like unit testing, design documents and code reviews more seriously than any other company Ive even heard about. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, What is customer development?

Agile 76

Agile San Francisco Software Review Continuous Deployment 76

Startup Lessons Learned

SEPTEMBER 27, 2010

Lessons Learned by Eric Ries Monday, September 27, 2010 Good enough never is (or is it?) One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

Startup Lessons Learned

NOVEMBER 4, 2008

Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.

Lean 102

Lean San Francisco Agile Continuous Deployment 102

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

NOVEMBER 17, 2008

We also try to communicate the initial due date with as few people outside our company (investors, customers, etc) as possible to avoid losing credibility. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

NOVEMBER 13, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, What is customer development? Getting educated about advertising, agencies, and. April 23, 2010 in San Francisco. Bring your questions.

Software Review 167

Software Review Technical Review San Francisco Continuous Deployment 167

Steve Blank

NOVEMBER 8, 2010

These new cellular phone networks were built around two-way circuit switched technology designed to move voice calls without interruption. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. Are you faster and better?

Hockey Stick 271

Hockey Stick Customer Development Silicon Valley Networking 271

Startup Lessons Learned

NOVEMBER 29, 2008

Its nearly impossible to get a good read on all six attributes in a single interview, so its important to design an interview process that will give you a good sampling of data to look at. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

San Francisco 146

San Francisco Lean Agile Java 146

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? For now, Id like to ask a favor.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Startup Lessons Learned

NOVEMBER 17, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

San Francisco 79

San Francisco Lean Continuous Deployment DC 79

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

JULY 2, 2009

Five Whys is designed to avoid these nebulous arguments. Furthermore, I think most of what you are suggesting is applicable in companies/ industries that are not software development. I work in advertising and this system would work to analyze failures. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 164

San Francisco Lean Technical Review Software Review 164

Startup Lessons Learned

NOVEMBER 18, 2008

0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Advertising 60

Advertising San Francisco Media Continuous Deployment 60

Startup Lessons Learned

OCTOBER 20, 2008

For many projects, customer approval and sign off was required as well. Most of the other processs changes - mandatory design reviews (prelimninary, critical, etc), - documenting all our procedures, and so on - were to support those two factors. Second was not changing the requirements without full sign-off.

Software Review 164

Software Review Engineer Management Technical Review 164

K9 Ventures

AUGUST 13, 2010

As someone who is trained in Human Computer Interaction, I had followed the concept of User Centered Design. I tell these stories to lay the groundwork for what I am going to call Revenue Development. But I’m going to contend that we’re still missing one leg of the stool, and that leg is Revenue Development.

Revenue 72

Revenue Developer Java Customer Development 72

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. I have wrestled with the way that companies use the "beta" designation to create an ostensible reason for a particular date being their "launch", even though the product has been publicly available for months. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

AUGUST 24, 2009

Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MAY 21, 2009

If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. Startups are designed for astronomical growth. Conducted Customer Development. Established a strong value proposition based on Customer Development.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

MAY 23, 2016

I used a freelance web designer and I only created the core functions to create, send, and manage invoices. Further functions such as expense tracking, recurring invoicing, and quoting were on my development list but I waited with the implementation until I was able to prove that my customers were interested in these additions.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

JUNE 27, 2017

For those that are familiar with Studio Press, it was pretty much the industry standard for word press things for many, many years powered by the [Janis 00:01:44] framework, which is our design framework that makes word press more powerful and easier to use. We came together in 2010. Why can’t you do design for me?

Community 39

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Startup Lessons Learned

NOVEMBER 5, 2008

December 3, 2008 5:07 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) What is customer development?

Campaign 84

Campaign San Francisco Lean Agile 84