2010 Agile Business Plan Customer Development 
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Entrepreneurs put together their funding presentation by extracting the key ideas from their business plan, putting them on PowerPoint/Keynote and pitching the company – until they get funded or exhausted.
Steve Blank
AUGUST 31, 2009
And how thinking of a solution to this commonly used model’s failures led to a new model – the Customer Development Model – that offers a new way to approach startup activities outside the building. Product Development Diagram 1. Where exactly did the assumptions in our startup business plan come from?”
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Steve Blank
MARCH 3, 2015
Berkeley Haas Business School is a leader in entrepreneurship education. It has replaced how to write a business plan with hands-on Lean Startup methods. The final deliverable for that class was a 30-page business plan. We had multiple business plan competitions. Today the U.C. Seeing Is Believing.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
DECEMBER 13, 2010
Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market.
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. While these objectives provide an illusion of progress, in reality they do little to validate the business plan hypotheses about customers and what they will buy.
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