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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.

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Beyond the garage

Startup Lessons Learned

If you somehow missed SLLCONF 2010 , you can get caught up with a complete video recording here.) It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices. No BS, no vanity metrics, no launches, no PR.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. This is why agility is such a prized quality in product development. Conduct constant focus groups and usability tests.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Before introduction comes development. However, on a more granular graph, the introduction phase would be preceded by a product development stage. Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. Introduction. Slow skimming.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Twitter Link Roundup #35 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

“These results suggest that [developers rely] on stereotype & instinct to understanding user needs&# – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template to use today) – [link]. PR for Startups – [link]. PSFK list of most relevant brands of 2010.