Startup Professionals Musings

OCTOBER 4, 2010

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Social Media 212

Social Media Media Startup Curation 212

View from Seed

JULY 31, 2014

In the past 18 months at NextView, we’ve made 13 new investments (out of the 36 we’ve made since the inception of the firm back in 2010). These two marketing and publishing platforms, respectively, allow for a more intimate relationship between creators and their audience. Recent Investment Overview. The “Internet of Things”.

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

YoungUpstarts

SEPTEMBER 4, 2013

The best examples of marketing are those that make emotional connections with its target audience. Other examples cover the gamut of industries – there’s Cheerios and Pampers (FCMG), Reebok and Nike (sports apparel), Lenovo (technology), Ritz Carlton (hospitality), and Lexus (automotive), so no one’s really left out.

Technical Review 159

Technical Review Afghanistan Iraq Brazil 159

Both Sides of the Table

MAY 19, 2010

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Moving into online education courses for 8 th -12 th grade in Summer 2010.

Partner 240

Partner New York City Cofounder Syndicate 240

SoCal CTO

SEPTEMBER 8, 2010

This continues my series of posts: Top 30 Startup Posts for July 2010 Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March Here they are: How to Minimize Politics in Your Company - Ben's Blog , August 24, 2010 “Who the f@#k you think you f$&kin’ with.

Startup 191

Startup CTO Hire Cofounder Venture Capital 191

YoungUpstarts

MAY 13, 2014

In 2010, Diapers.com brought in an estimated $300 million in revenue. Although the product was branded well and the marketing was on point, there was one glaring problem: The target audience was just too small to support the business. Marc Lore and Vinit Bharara did just that with Diapers.com. Know Your Total Addressable Market.

Pennsylvania 224

Pennsylvania Retention Differentiation Reputation 224

Steve Blank

JUNE 25, 2009

Which is precisely why I mention *it depends on audience* — take genuine interest in cultivating the relationship by talking about things that interest your customer — for some it could be sports scores, for others it could be the latest presentation on highscalability. Someone correct me if they have a better memory.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

SoCal CTO

DECEMBER 1, 2010

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. When It’s Darkest Men See the Stars - Steve Blank , November 24, 2010 When It’s Darkest Men See the Stars. but: Something is Still Missing.

Technical Review 175

Technical Review Technology Product CTO Hire 175

David Teten

NOVEMBER 26, 2019

Consider ThedaCare , a healthcare system in Wisconsin, which eliminated its budgeting process in 2010. Companies are often challenged in their ability to track the metrics and meet the associated demands of all of these audiences. This agile approach is not restricted to small startups.

Agile 60

Agile Management Forecast Silicon Valley 60

Startup Lessons Learned

MARCH 25, 2010

Lessons Learned by Eric Ries Thursday, March 25, 2010 Speed up or slow down? for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Software Review 141

Software Review San Francisco Lean Continuous Deployment 141

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Steve Blank

APRIL 9, 2009

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. steve Joshua , on January 5, 2010 at 3:19 pm Said: Fantastic entry, thanks very much Steve. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

The Next Web

FEBRUARY 20, 2014

3 rd decade (2010): New generation of CMS targeting a wider market. Its very intuitive dashboard is getting lot of traction today among a wide audience. Think twice about who your target audience is. You didn’t need a hardcore engineer to set up a website for you, but you still could not do it on your own. So what we can learn?

PHP 143

PHP Management HTML Framework 143

Startup Lessons Learned

JUNE 2, 2010

Lessons Learned by Eric Ries Wednesday, June 2, 2010 The Five Whys for Startups (for Harvard Business Review) I continue my series for Harvard Business Review with the Lean Startup technique called Five Whys. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience.

Technical Review 132

Technical Review San Francisco Lean Continuous Deployment 132

Startup Lessons Learned

FEBRUARY 6, 2010

Lessons Learned by Eric Ries Saturday, February 6, 2010 Speaking 2010: Webstock, GDC, Web 2.0, and more Ive been trying hard to cut back on travel in 2010 so as to have more time for writing. Next week, Ill be in New Zealand for Webstock 2010. Labels: events , video Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco 102

San Francisco Web DC Lean 102

Both Sides of the Table

JANUARY 12, 2010

I’d like to offer you two “life hacks&# that I implemented in 2009 and one that I’m test driving in 2010. I personally believe that in the interconnected, “always on&# world that is 2010 people emphasize communicating too frequently versus respecting the productivity of others. That’s my 2010 hack.

Product 280

Product Technical Review Email Search 280

Startup Lessons Learned

DECEMBER 31, 2010

Thank you, 2010. I can't believe a whole year has passed since I wrote a blog post called " Towards a new entrepreneurship " laying out my priorities for 2010. For 2010, I announced four main projects. In my talks all this year I have been exhorting audiences to Stop Wasting People's Time. So that was 2010.

Lean 153

Lean Programming Software Review Channel 153

Startup Lessons Learned

SEPTEMBER 15, 2008

I have shared with multiple groups Part 2 [link] Very good work -- MM April 2, 2010 6:46 AM Gobala Krishnan said. April 6, 2010 8:23 AM Colie Brice said. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Good stuff. Great blog! Seth Godin: How often should you publish?

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

MAY 31, 2010

Lessons Learned by Eric Ries Monday, May 31, 2010 Thank you The past month has been an incredible roller coaster: #sllconf was a trending topic (briefly topping Justin Bieber before the wifi in the hotel gave out), the Web 2.0 You are the ones that consistently blew the audience away.

San Francisco 133

San Francisco Lean Technical Review Software Review 133

YoungUpstarts

JUNE 6, 2016

Failing to concisely communicate what your website is about to your audience is a major turnoff. For example, during a study of Medicare users I helped conduct with Plaza Research for Humana in 2010, we found that older groups tend to want a lot of information and detail on every page. avoiding your company’s internal jargon).

Mobile 100

Mobile Design Web Internet 100

Altgate

SEPTEMBER 16, 2010

The presentation was on outsourcing generally, not just software engineering and the audience was very early stage companies (some yet to be founded). PlentyOfFish has 11 million registered users, is the #1 dating site in the UK and Canada and the #2 in the US by audience share. He basically outsources everything.

Software Review 65

Software Review Offshore Startup Boston 65

Startup Lessons Learned

APRIL 12, 2010

Lessons Learned by Eric Ries Monday, April 12, 2010 The Lean Startup Intensive at Web 2.0 Expo SF (May 3, 2010) Im discovering the truth of the old saying, "when it rains, it pours." And for those who want more than just the overview, were offering the Lean Startup Intensive on the first day of the conference: May 3, 2010.

Lean 129

Lean San Francisco Web Continuous Deployment 129

Startup Lessons Learned

SEPTEMBER 22, 2008

What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

JULY 28, 2010

Lessons Learned by Eric Ries Wednesday, July 28, 2010 Case Study: kaChing, Anatomy of a Pivot (The following guest post is a new experiment for this blog. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# April 23, 2010 in San Francisco.

San Francisco 158

San Francisco Lean Continuous Deployment SEC 158

Startup Lessons Learned

FEBRUARY 9, 2009

Expo to explain the lean startup concept to a larger audience. Im looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience. That was for a different audience and in a much smaller venue, but Id like to use it as a starting point.

Lean 68

Lean San Francisco Web Advisory Board 68

Startup Lessons Learned

SEPTEMBER 7, 2008

If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Up and Running

NOVEMBER 5, 2010

So depending on the conversation I’m having with my audience, my ‘next’ page can be any of eight. Here is that company’s retelling of the story: On February 6, 2010, Seth Godin posted on his blog an entry titled “iPad app of my dreams: the digital talking pad.&# On June 14, 2010, Seth let out a sigh.

Intellectual Property 72

Intellectual Property Software Review Wiki Technical Review 72

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 20, 2011

I thought I would share those of author Joanna Penn , who has recently launched online her first thriller, “Pentecost&# , to an international audience. I knew I needed to find another angle, I needed that global audience so I needed to go online. Creating an author platform provides those opportunities.

Technical Review 98

Technical Review Audience Social Network Australia 98

YoungUpstarts

AUGUST 23, 2017

In 2010, Google acquired the company highlighting the company’s potential. When thinking about how to start a college business, one should bear in mind the target audience with certain needs and interests. Merely having an idea is not enough when the target audience is not well defined.

Startup 279

Startup Pennsylvania Cofounder Audience 279

blog.traindom.com

NOVEMBER 29, 2010

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Are they in any particular order?

Technical Review 63

Technical Review Startup Software Review PR 63

Austin Startup

MARCH 19, 2018

Carmen Medina retired in 2010 after a 32-year career at CIA. Due to extremely high audience demand, this presentation was scheduled for an additional two Encore Sessions during the event. If you missed any of these SXSW sessions on how to shake up the status quo for personal and professional profit?—?learn The Mediocrity Trap.

Silicon Valley 54

Silicon Valley Audio Cofounder Technical Review 54

Entrepreneurs-Journey.com by Yaro Starak

JUNE 16, 2014

Growing A Blog While Running A Different Business All the time Natalie was working on the production company, she was also publishing to her blog and growing her audience. Together they created WE Mastermind (Women Entrepreneurs Mastermind) program, which they lead successful form 2010 to 2013.

Founder 108

Founder RSS Social Media Software Review 108

David Cohen

AUGUST 22, 2012

I believe freemium is still a great strategy when you have something that you can give away that will reach a very wide audience very quickly, and where there is obvious value around that core giveaway that you can make money from later on. Here’s the data: 2007: 10%. It’s just a relative indicator.

Vertical 110

Vertical Search Business Model Software Developers 110

Duct Tape Marketing

JUNE 16, 2011

I was speaking at a small event when an audience member came up and told me they had followed me for years, read my books and were really excited to meet me. 1) Let me introduce you I discovered the power of this first tactic quite by accident. Now that’s a happy customer!

Customer 66

Customer Video Social Media Software Review 66

Up and Running

APRIL 28, 2021

It lets you become more intentional and be more relatable to the audience. An example of brand consistency in big brands is Gap’s 2010 logo. The new logo was kept for only seven days and earned the audience’s ire as it was completely different and not aligned with the brand’s identity. First impressions last.

Audience 122

Audience Design Social Media Search 122

Startup Lessons Learned

SEPTEMBER 2, 2008

Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

APRIL 25, 2011

If you somehow missed SLLCONF 2010 , you can get caught up with a complete video recording here.) I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. It’s been just over a year since the inaugural Startup Lessons Learned conference , and it’s time to do it again.

San Francisco 146

San Francisco Silicon Valley Lean Agile 146