Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, Dont chicken out and do a closed beta; get real customers in through real renewable channels. March 13, 2009 11:09 PM Steen Seo Öhman said.

San Francisco 168

San Francisco PR Lean Early Stage 168

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. I call it The Stairstep Approach.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

Software By Rob

MARCH 26, 2015

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. I call it The Stair Step Approach. all at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Don’t do SEO Wow.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

JULY 4, 2012

Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era. Register here. Print Story. Email Story.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93