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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

Whenever Sean Elliot (who coined the term “growth hacker” back in 2010) joins a company, he writes it into the contract that the team needs to build proper growth monitoring dashboards and A/B testing platforms. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Moving into online education courses for 8 th -12 th grade in Summer 2010.

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

View more jobs » View Comments Ryan Rosado Wednesday 27, 2010 @ 1:14 am This is wonderful resource/nugget for budding entrepreneurs (as myself). Ryan Rosado Wednesday 27, 2010 @ 1:14 am This is wonderful resource/nugget for budding entrepreneurs (as myself). link] [link] Will Wednesday 27, 2010 @ 2:19 am Hmm. STOKED!!!!

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

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Incorporate Your Startup at the Right Time

mashable.com

Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Follow her on Twitter @corpnet and Facebook. All Rights Reserved.

LLC 75
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Incorporate Your Startup at the Right Time

mashable.com

Now that we’re nearing the home stretch of 2010, it’s a good time to take stock of various odds and ends for your business. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Follow her on Twitter @corpnet and Facebook. All Rights Reserved.

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