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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

You’ll learn about the different strategies available and the impact they’ll have on the future of your product. Before introduction comes development. These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage.

Product 142
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The End of Innocence

Steve Blank

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

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Beyond the garage

Startup Lessons Learned

If you somehow missed SLLCONF 2010 , you can get caught up with a complete video recording here.) It may be hard to remember that there was a time when people in the agile software development community thought Lean Startup was incompatible with agile practices. No BS, no vanity metrics, no launches, no PR.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Even a great architecture becomes inflexible.