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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development. Offer free solutions to bring in more customers.

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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Viral marketing costs real money, and your support staff and hosting systems cost even more. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development. Offer free solutions to bring in more customers.

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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. Based on the lower price points, these employees often pay for the product with their credit card, without asking IT for permission or assistance with implementation.

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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. New platforms as distribution tools.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase. Don’t give up your dream too early. Marty Zwilling.

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10 Startup Mistakes You Can't Afford To Make Again

Startup Professionals Musings

Entrepreneurs who under-estimate cash requirements or focus on product development while someone else pays the bills are doomed to fail over and over again. Being too aloof or busy to lead and communicate goals and status to the team is a sure way to reduce motivation, morale and productivity and set the wrong culture.

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[Review] The Lean Startup

YoungUpstarts

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

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