2010 Revenue Sales Cycle Viral 
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
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Cracking the Code
NOVEMBER 10, 2009
Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. Happy New Year 2010! Tuesday, November 10, 2009.
Cracking the Code
OCTOBER 9, 2009
This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. What I'd really like to see is what has happened to average sales prices for these vendors. ► 2010. (5). Happy New Year 2010!
www.forentrepreneurs.com
FEBRUARY 2, 2010
The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?
mashable.com
SEPTEMBER 22, 2008
endeve – Issue invoices, manage clients and check revenues all in one place. Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Free CRM – This is a Web-based customer relationship management software that allows for sales force automation.
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!
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