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[ADV] Top 5 Ways Social Media Has Changed PR

YoungUpstarts

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. This development caused PR professionals to adopt a new method of communication – social media. This means PR campaigns are becoming more specifically targeted and strategic in their approach.

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Crowd funding part 2: Creating a successful campaign – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Exciting Web Design Trends to look out for: 2011 Edition – [link]. Ten Ways to Find Your Center of Gravity – [link]. Half Of U.S.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165
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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- In 2011, I began learning about hair restoration and started North Atlanta Hair Restoration in 2012. Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- Ad and PR budgets were often the first to get the cut when companies needed to tighten their purse strings.

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How to analyze and leverage Google’s guest blogging warning

The Next Web

Fast forward to 2011. Then you, my friend, better stop your entire guest blogging campaign this instance. In fact, guest contributions as a generic method started years before Google even existed – when columnists in newspapers got a one-off in a non-competitive magazine related to their field of writing, such as Sports or Fashion.

CTO Hire 138
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Small Businesses Must Make Data Privacy a Priority

Duct Tape Marketing

In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Her passion is PR, and she holds professional accreditation from the Public Relations Society of America and the International Association of Business Communicators. Resources for small businesses.