2011 Retention Sales Stock 
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
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ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.
Both Sides of the Table
DECEMBER 27, 2011
The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. I always remind this to journalists who ask me about public stocks.
YoungUpstarts
DECEMBER 5, 2013
An IBM study in 2011, “ From Social Media to Social CRM ”, discovered significant gaps between what businesses think consumers care about and what consumers say they want from their social media interactions with companies. What was still missing was a simple way to identify a customer at the point of sale. That was a decade ago.
Startup Professionals Musings
JANUARY 16, 2011
Usually a small company can sell about 20 percent of its stock in an IPO. The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. Of course, you’re going to have to perform well to make that stock useful in the acquisitions process.
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