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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.

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Why Don't Universities Teach Sales?

Altgate

King&# Approach to Term Sheet Negotiations → Why Don’t Universities Teach Sales? Why, in business alone, you can get a masters or PhD in marketing (sales’ evil cousin), finance, human resources and entrepreneurship (which isn’t even a business function, but rather a business practice). A “Rich-vs.-King&#

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Beware The Consultant

infochachkie.com

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Sales (12). Passion Cannot be Outsourced. Pyramid Power. Financial Planning (6).

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You Can't Manage What You Don't Measure. Data, Big or not, Can be a Difference-Maker in Small Business Success!

Small Business Force

However, the book “ Moneyball ” by Michael Lewis, published in 2003 and the follow-on movie, with Brad Pitt, from 2011, really seemed to bring it into mainstream thinking not just in sports, but in business and most everything else. For example, every business needs sales to succeed. But what drives your sales successes?

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. The Pebble Smartwatch itself comes stock with a fairly standard feature set – email, clock, heart rate monitor etc. But is this really step one?