The unprofitable SaaS business model trap
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. Plus, there’s all the other costs — R&D to build the stuff, office space, executive salaries, billing, legal, finance, HR, tech support, account managers. Use viral growth to offset cancellations. But: $1.5R
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