How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
billion smartphone users in 2012. billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. in 2013 to 1.43
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