View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. Freemium and free-trial strategies can reduce customer action costs (CACs). Those near-term sales, while enticing, may erode a brand and hurt retention.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s You can build that relationship with content. Image source ). Downloadables.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

JUNE 24, 2014

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

Duct Tape Marketing

MAY 25, 2022

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). You need to connect with customers on a human level, make boatloads of sales and grow with Gusto. That's 100% designed for your online business.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90