Remove 2012 Remove B2C Remove Software Review Remove Startup
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. SiriusDecisions Rearchitected Demand Waterfall (2012). This is the model my customers referenced when I was selling them demand-gen software in 2014.

Demand 101
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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

When I started my startup journey two years ago, one word came to my mind whenever I thought about marketing: liars. As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users.

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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into.

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How to Build a Product Launch Strategy

ConversionXL

There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide. You can partner and establish relationships with them to: Write guest blog posts Host sponsored content Create product reviews Become an affiliate partner.

Product 96
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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking “lean startups” from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. Henry Harteveldt, Forrester. . Really hard.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.