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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity.

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How to analyze and leverage Google’s guest blogging warning

The Next Web

And as such, you are no stranger to guest blogging. So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Fast forward to 2014. So, what SHOULD you do in 2014?

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4 Definitive Ways To Deal With Outages

YoungUpstarts

Even a minute of downtime means millions lost in revenue and tons of bad PR. Buffer – Live blog the post-mortem. Buffer’s nimble, distributed team came together on Hangouts on a Saturday afternoon and live-blogged developments as their engineers worked behind the scenes to fix the hack and restore services. A banner ad.

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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Company Culture IS and IS NOT | Rand’s Blog – [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Top 50 Photoshop Tutorials from 2012 | Speckyboy – [link].

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Twitter Link Roundup #158 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

crowdSPRING’s Small Business Spotlight of the Week: miiCard | crowdSPRING Blog – [link]. Vision | Jordan Cooper’s Blog – [link]. Startups Cannot Afford to Have Indispensable Employees (and not for the reason you think) | Rand’s Blog – [link]. Focus on Customers not Competitors – [link].

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Quickly Unpacking Microsoft’s Acquisition Of GitHub

Haystack

Stepping back, it’s interesting to see this cultural shift among larger companies who are comfortable with these co-branding scenarios, which actually may provide better PR and future opportunities to add to their portfolios. vehicle listed on January 2012 in Crunchbase.

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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. These days I find myself doing less.