ConversionXL

MARCH 13, 2019

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Many SaaS providers focus exclusively on narrowly-defined lead generation tactics, and they under-fund efforts to build market visibility. S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

APRIL 23, 2013

Activate the marketing plan with the right lead generation and awareness tactics. The result is that your prospects get to know, like, trust, and try your company’s services or products through your marketing content, and often end up contacting you when they’re ready to buy. If You Liked This Post. :

Marketing 75

Marketing Small Business Sales Cycle Social Media 75

ConversionXL

DECEMBER 9, 2013

On the other hand, if you sold something like gifts for geeks, the sales cycle would be shorter, and the bulk of your emotion and “personality” could be communicated visually through bold images and nifty font choices. Emotional Design Influences Sales. million customers total) in 2012. image source.

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.

Software Review 48

Software Review North America Europe Metrics 48