B2B Ecommerce Sites: What Works for B2B Buyers?
ConversionXL
MARCH 13, 2019
Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.
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