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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting.

B2B 130
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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

The consumerisation of enterprise was a big investment trend in 2011-2012. The rise of enterprise “toys” – Techcrunch, 2012. What changed since 2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 168
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Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

Some of the first companies have launched products or services or are in the process of getting there, according to their entrepreneurs. Since joining the program, he has seen an increase in ad sales and also received new investment capital. We wrote about their innovative program last fall.

St. Louis 118
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

They are launching their next book, a true field guide for entrepreneurs, called The Lean Entrepreneur: How to Create Products, Innovate with New Ventures, and Disrupt Markets. The book is still in production, so I haven't seen the whole thing yet. It will be published by Wiley this fall. And you can pre-order it starting today.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? sales and marketing. (10).

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Using Forums to Market New Products and Services to Existing Customers

Duct Tape Marketing

Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Businesses of all stripes are always looking for new customers to buy their products or services. says 20 percent of Americans use forums to discuss and recommend products.

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity.