Remove 2013 Remove Acquisition Remove Aggregator Remove Retention
article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

When they met to discuss and attempt to address the issue in January 2013, they realized they had little insight into exactly why customers were leaving. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. The Execution.

Retention 106
article thumbnail

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue.

Mobile 48
article thumbnail

Startup Resources

www.vccafe.com

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. great web customer acquisition tutorials. About VC Cafe.

article thumbnail

3 Rules to Actionable Metrics in a Lean Startup

practicetrumpstheory.com

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. So both Acquisition and Referral can be tabled for now. This skews numbers at the boundaries of the funnel.

Metrics 51