ConversionXL

NOVEMBER 27, 2019

The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The rest of the story is familiar. A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. In fact, the secrets that have helped differentiate brands are far more enduring.

Customer 101

Customer Differentiation West Virginia Campaign 101

Austin Startup

DECEMBER 12, 2017

They are also helping us fund a social media campaign to reach people who might not already be coming to The DEC or other coworking spaces. By connecting Austin, Dallas, Houston, San Antonio and the rest of the state into a Texas Startup Megatropolis we can unlock billions of dollars in capital and unleash thousands of diverse entrepreneurs.

Dallas 48

Dallas San Antonio Houston Texas 48

Hearpreneur

JANUARY 29, 2017

You can always say that it’s an early beta and even make some interesting marketing campaigns around it. It will gratify some people and astonish the rest. Back in the day, when I worked for Xerox, it was a true differentiator from the typical copier salesperson. Things are never truly finished and never perfect.

Entrepreneur 48

Entrepreneur LLC Cofounder Montana 48

Austin Startup

FEBRUARY 24, 2019

The rest of the entrepreneur interviews Pat does are very worthwhile listens also. 16 and 23, 2013. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. This lesson was first shared at Lucky7 on Jan.

Software Review 48

Software Review Sales Cofounder Analytics 48

ConversionXL

SEPTEMBER 10, 2015

Once you’ve keyed your audiences into the fact that they’ve landed in the right place and given them a reason to keep reading down the page, now it’s time to sort out the rest of the page’s copy. As of 2013, those shoppers were spending an average of 50 minutes a day on the site. Two audiences get equal billing.

Audience 48

Audience Analytics Campaign Technical Review 48

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Limit executive involvement to the approval of the overall strategy, and let your team take care of the rest. You don’t need a team of 10 to make great content.

Customer 92

Customer Audience Campaign Social Media 92