Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.
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