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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 101
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A reflection on a decade: 10 lessons after 10 years in VC

Version One Ventures

We believe that it’s good to be contrarian to the rest of the market and other investors, but not to be conflicted in a partnership where alignment should be more important. We all know it’s important to differentiate ourselves individually and not just as a fund. Also, we benefit from being a small team without any bureaucracy.

Cofounder 182
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Why you probably don’t need an API strategy

The Next Web

Over the course of 2013, the API industry has matured a great deal. Most recently, the Netflix API team, which used to provide traditional REST APIs to the Netflix UI teams, is now providing content distribution platforms that enable data to be pushed from our AWS backend systems to the devices in people’s homes and pockets.

API 135
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Business Tips For Women Business Leaders

Mike Michalowicz

In fact, for the rest of my lifetime I expect to see women becoming the leading force in business. Thanks to Dr. Marc Tinsley , Fitness For The Rest Of Us. Here are a few ways to kickstart your network in 2013: - Send an unrequested, but much appreciated, recommendation on LinkedIn. This is not to say the men are done for.

Las Vegas 165
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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Kik Interactive, Inc (@Kik) September 16, 2013. The problem that we tried to solve, is how do we differentiate our product when anything we can do our competitors can just copy, and put on BlackBerry, while users fundamentally want a very simple product.”. “We You’ve heard us say it before: we’re growing like CRAZY!

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. Which is why banner ads need to stand out from the rest of the site elements in order be easily spotted.