Remove 2013 Remove Conversion Remove Customer Development Remove Metrics
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

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Lean Startup Where You’d Least Expect It

Startup Lessons Learned

To introduce the themes of Lean Startup in education, we’ve invited Diane and Steven Hodas of the New York City Department of Education’s iZone, to a webcast conversation, Testing Lean Startup in Education ; both will also be speakers at this year’s conference. Join them on November 21 at 9a PT, along with conference co-host Sarah Milstein.

Lean 164
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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

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Why Your A/B Tests Are Failing

ConversionXL

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. Yet, only just over a quarter (28%) report being satisfied with their conversion rates. A/B Testing is Just 20% of the Conversion Process.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.