YoungUpstarts

APRIL 24, 2014

A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today. Today, however, innovation in guerilla techniques is essential. Reverse graffiti. Aerial messages. My company, AirSign Inc.

Guerilla 182

Guerilla Marketing Green Flash 182

Duct Tape Marketing

APRIL 4, 2016

What Makes a Video Viral? That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. That’s why when a piece of media takes the internet by storm and goes viral, more often than not it is a video. But what makes a video viral? What does it mean to go viral?

Viral 28

Viral Video United States Internet 28

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. In 2014 and beyond, inner-video advertising should be about branded content (as AOL is doing with “ BeOn “). The content is finally great, the audience is already here. The future.

Advertising 138

Advertising Video United States Syndicate 138

ConversionXL

JUNE 4, 2019

A semiotic analysis decodes the meanings (cues) that resonate with your audience. A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. Even better, invite representatives of other departments or, if you have the budget, members of your target audience.

Marketing 125

Marketing Audience Green Architecture 125

Up and Running

SEPTEMBER 2, 2016

However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to grow your audience. How to track whether or not your marketing campaign is successful. Paint a clear picture of your existing customer base and target audience.

Small Business 98

Small Business Marketing Social Media Audience 98

Duct Tape Marketing

APRIL 30, 2015

In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. They broadly work in the same way: you upload the content (which is published locally, on your blog), set the budget and timescale, then launch the campaign.

Distribution 28

Distribution Cost Social Media Viral 28

Duct Tape Marketing

MARCH 15, 2023

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Is this email campaign? Whether it's shareholder value or saving elephants?

Software Review 81

Software Review Marketing Metrics Analytics 81

Both Sides of the Table

APRIL 12, 2018

Jamie understood the mass-market appeal and the massive audience he could reach going on the show. They’re not going to be able to differentiate one from the other based on product specs but then they’ll see “Ring” and Shaq and have the recognition of the marketing campaigns we ran and reach for our product.” He was steadfast.

Security 247

Security Los Angeles Silicon Valley Video 247

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. image source.

Analytics 98

Analytics Software Review Conversion Video 98

Brandanew

JULY 2, 2015

Because if it isn’t watched, what’s the point of running a marketing campaign at all? These days there are no guarantees that a campaign will be sure-shot successful. It may or may not click with your audience. Each of these videos received a fantastic audience with 35-40k views each! Honda #Cheerance Event.

Social Media 100

Social Media Campaign Media Marketing 100

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In some cases, you might have an entire marketing campaign to go along with your video. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

JANUARY 23, 2014

This, along with the growing popularity of image and video-sharing social networks among users, presents a ripe opportunity for marketing in a way that entices multiple senses of your target audience. Use visual media for your online content wherever appropriate, and brainstorm what types of media will work for your campaign.

Media 70

Media Marketing Social Media SEO 70

crowdSPRING Blog

DECEMBER 26, 2014

Crowdfunding Campaigns Come With a Growing Price Tag | Yahoo Small Business – Advisor buff.ly/1ug2ciE. The Top 10 Business Books of 2014, by @JTRipton ! Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. 10 Times Social Media Made the World Better in 2014 | TIME crowdspring.co/1Av1THu.

Social Media 101

Social Media Small Business Design Media 101