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Making Social Media Work For SMEs

YoungUpstarts

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. ” In many respects, technology acts as the great leveler, opening up global trade that was once the exclusive preserve of large multinationals. .”

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Thank you for reading our insights and our story.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? So Shama, welcome to the show.

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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 trillion in 2014. And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7

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