Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 28, 2020

Since we had a sales development team of our own, we needed to factor in their efforts, too. This is the model my customers referenced when I was selling them demand-gen software in 2014. Profitwell says overall Customer Acquisition Cost (CAC) is up nearly 50% over the past five years for B2B and B2C companies.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 31, 2014

Some of you out there may find this Google Analytics feature overview to be mostly review. Tara Stockford (@tarastockford) October 8, 2014. Both feature a full menu of Dimensions and Metrics you can filter on, and a set of rules you can select. That’s awesome! That means you’re really taking ownership of your data.

Analytics 134

Analytics Software Review eCommerce Conversion 134