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The True Costs Of Entrepreneurship

YoungUpstarts

When food and shelter are a freelancer’s two heaviest expenses, a conversation about “costs” sounds absurd, no? Unless you breakfast on caviar, truffles and Dom Pérignon in a Mediterranean villa tended by your manservant Basil, your costs can’t be that bad. However, some freelancing costs don’t appear in the books.

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Seven Ways To Make Sure Accountability Sticks In 2014

YoungUpstarts

That’s why you should kick off your 2014 accountability revolution with a meeting of the minds. Use this meeting to get consensus on what the core values and behaviors need to be to support the company’s strategies and goals for 2014, and emphasize that everyone, starting with the key leaders, will be held accountable for demonstrating them.

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Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

The content of this article is based upon an interview conducted October 2014 with Sabrina Parsons , CEO of Palo Alto Software. For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. Why manage by metrics? What can I do?

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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Cashflow is a basic survival metric for every startup. Things will cost more than you expect. Martin Zwilling First published on Entrepreneur.com on 9/26/2014. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. You will make mistakes.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. LinkedIn video ad tech specs.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. It’s important to be able to identify the one to three channels that [are] working for you.” [via

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ESADE Business School Commencement Speech

Steve Blank

Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. As Harvard professor Clayton Christensen noted, these efficiency metrics provided wise guidance for times when capital was scarce and raising money was hard. Ultimately this is not just another staff function.