VC Cafe

SEPTEMBER 24, 2021

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. Israeli unicorn landscape 2021 - including recently 'graduated' unicorns that exited via acquisition, SPAC or traditional IPO.

Lock-up Period 218

Lock-up Period Merger IPO 218

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). What Does an Affiliate Marketer Look Like Today? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. What do you learn from this report? Thank you.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. Cost per Acquisition. The most obvious case for influencer marketing is with B2C retailers.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Are they a lost cause? What about innovation?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Marketing 28

Marketing North America Lead Generation B2B 28