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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12]

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

This strengthens brand loyalty and drives customer retention. In 2015, Yeti’s core audience—fishermen and hunters—had spread the word enough to help them land a big investment. The channel you told it on? Your brand story. They built a niche product for a very specific community and catered to their needs.

Audience 127
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The Digital Workplace: From An Impressive Trend To An Imperative Strategy

YoungUpstarts

In the United States alone, the number of remote workers increased 115% in the decade spanning 2005 to 2015, and the trend shows no sign of slowing. Here are just a few reasons why: – It’s great for recruiting and retention. Your team needs both synchronous and asynchronous communication channels. Analytics.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141
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How Mobile Apps Help eCommerce Businesses Develop Faster

Up and Running

Mobile apps can improve everything from store performance and conversion optimization to customer retention —but as I said, they’re not for everyone. All that said, a mobile app can be a transformative channel for an ecommerce business. Increased retention and reduced customer churn.

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6 Ways You’re Messing Up Customer Surveys (and How to Fix Them)

ConversionXL

It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you. If you want to start a loyalty program to improve customer retention, survey frequent buyers. Channeling bias.

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So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” SO, YOU’RE HIRED!