Remove 2015 Remove Analytics Remove Metrics Remove SEO
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Blogs, SEO, Ads. It starts with sales enablement. Image Source. Image Source.

B2B 48
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Key Insights from Elite Camp 2015 Speakers

ConversionXL

Elite Camp 2015 had an enviable line-up of heavy hitters and rock stars. Chris Hexton ( Vero ): Top 10 Email Hacks for 2015. Matt Gershoff ( Conductrics ): AB Testing, Predictive Analytics, and Behavioral Targeting. Aleyda Solis ( Orainti ): The Ingredients for SEO success in 2015. Data is not easy.

Email 48
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How Can We Really Measure The ROI of Optimization?

ConversionXL

Time Period Comparison in Analytics (and Why It’s Wrong). If asked to measure improvement in conversion rate due to optimization efforts, most people would point to Google Analytics. Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else? Leonardo Saraceni (@leosaraceni) August 27, 2015.

PPC 48
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6 Ways To Turn Your Website Into A Sales Machine

YoungUpstarts

According to Google, the number of mobile search queries overtook desktop queries in 2015. This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Provide A Mobile Responsive Experience. With more than 1.5

Sales 100
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Can you feel my pain?

Metrics 155
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ?

Framework 163
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A Complete Guide to Marketing ROI Tracking

Up and Running

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.