Hearpreneur

APRIL 19, 2019

As a marketer who strongly believes that everything starts with the audience, I couldn’t make a name 100% about me. I help them flip their message to focus more on their target audience. And so, coming up with a name was quite the purposeful exercise. At the same time, because I am the brand, it kinda had to be.

Naming 108

Naming Cofounder Wisconsin Entrepreneur 108

ConversionXL

JANUARY 16, 2019

The term didn’t take off until 2015, when commentators, perhaps, looked for a way to describe the success of subscription-based products like Spotify, Amazon Prime, and, by then, Zuora: The adoption of the “subscription economy” hinged on economic realities. Conclusion. Origin stories get condensed.

Naming 119

Naming Conversion Flash Cofounder 119

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

APRIL 11, 2016

In 2015, another study found that marketers ranked video as the second most effective type of content. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

crowdSPRING Blog

JUNE 2, 2017

Etsy, the internet’s largest crafting marketplace has reported steady revenue increases since 2015. So, if you’re going to capture an audience driven by aesthetic appreciation, you have to appeal to their good taste on all levels. If so, you may have said to yourself at some point, “I wish I could do this for a living.”.

Social Media 76

Social Media Small Business Administration Limited Liability Company Design 76

ConversionXL

APRIL 12, 2017

FrontPage, Flash, etc. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. 2015 site vs. 2017 site.

San Antonio 86

San Antonio Metrics B2B Analytics 86