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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Select the right products for the audience and be aware of product order. Don’t overwhelm your audience with choice… narrow it down for them. Essentially, any product that you’ve tweeted will include a buy button, which means your audience can buy from you without leaving Twitter. Get insights. Not exactly.

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How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

ConversionXL

“The flash draws attention to the element you’re testing, meaning that visitors who see your test will focus on that element. If the treatment wins, it will be rolled out to the site, eliminating the flash. In late 2015, we were having issues with a client-side tool (flicker effect). So, this is a pretty important issue.”

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

The term didn’t take off until 2015, when commentators, perhaps, looked for a way to describe the success of subscription-based products like Spotify, Amazon Prime, and, by then, Zuora: The adoption of the “subscription economy” hinged on economic realities. Conclusion. Origin stories get condensed.

Naming 119
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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

As a marketer who strongly believes that everything starts with the audience, I couldn’t make a name 100% about me. I help them flip their message to focus more on their target audience. And so, coming up with a name was quite the purposeful exercise. At the same time, because I am the brand, it kinda had to be.

Naming 110
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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147
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Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Report: Search To Dominate Mobile Advertising By 2015 – [link]. Not surprising – Exclusive: Majority of YouTube views from Non-English audience – [link]. Steve’s Last Laugh: Adobe Killing Off Flash For Mobile Devices – [link]. Can A Twitter Account Be A Company Trade Secret? – [link].

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How to Optimize Videos for Conversions

ConversionXL

In 2015, another study found that marketers ranked video as the second most effective type of content. Also, it only works on browsers that support Flash. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. Video was ahead of number two, mobile apps, by 26 points. Messaging / Story.

Video 48