How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
ConversionXL
MAY 16, 2016
Implementing the A/B testing tool simply made their website slower than their main competitors, which affected their competitiveness on SEO as well as conversion. “The flash draws attention to the element you’re testing, meaning that visitors who see your test will focus on that element. How Testing Tools Can Slow Down Your Site.
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