Remove 2015 Remove Audience Remove Flash Remove Software Review
article thumbnail

24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

As a marketer who strongly believes that everything starts with the audience, I couldn’t make a name 100% about me. I help them flip their message to focus more on their target audience. This slight misspelling of the word “code” seemed like the perfect combination of abstraction and substance. 11- Play-on-words.

Naming 108
article thumbnail

Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

As Tzuo wrote in that post, his experience at Salesforce was formative: We didn’t realize that we would actually create a whole new business model for our industry as well: subscription services– the idea that you shouldn’t buy software, you should subscribe to it as a service. As Drift eventually realized, the least-adorned phrase won out.

Naming 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

In 2015, another study found that marketers ranked video as the second most effective type of content. Also, it only works on browsers that support Flash. Using the documentation found at schema.org , add the appropriate markup (a fancy word for code) to the page upon which your video is embedded. ” (via Vidyard).

Video 48
article thumbnail

Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Report: Search To Dominate Mobile Advertising By 2015 – [link]. Not surprising – Exclusive: Majority of YouTube views from Non-English audience – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. – [link]. – [link].

article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. FrontPage, Flash, etc. Inject code to create popup offers. Insert line of code. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences.