Remove 2015 Remove B2C Remove Marketing Remove Revenue
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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Some say it’s a marketing and story-telling problem. The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Michael Troiano (@miketrap) July 21, 2015. .

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Let me start with a few addresses: 1355 Market Street. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join.

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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

This lesson was first shared at Lucky7 on January 15, 2015. I use the word natural deliberately because it is far easier to build solutions that will offer network effects if your market is actually wired that way. I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into.

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The 2021 Israeli Unicorn Map

VC Cafe

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. Becoming a unicorn doesn’t equal immortality – it’s just a value pegged in the private markets and Unicorns are susceptible to failure like any other startup.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Why Is This Useful To Marketers? Image Source.

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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Fast forward to today; since we founded Taxfyle in 2015, it has earned the support and investment of numerous venture capitalists and is one of the fastest-growing companies in any sector in the U.S. Last year, Taxfyle ranked No. Magazine’ Inc.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?