Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. Create special campaigns for each segment.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For us, that priority was the sales pipeline. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Audience Mobile 93

YoungUpstarts

APRIL 25, 2016

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

Email 100

Email HTML Colorado Cofounder 100

YoungUpstarts

APRIL 25, 2016

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

HTML 100

HTML Colorado Email Cofounder 100

ConversionXL

MAY 20, 2016

Think about it: would it make sense to send the same sales email to both a brand new subscriber, and an engaged subscriber who has opened most of your emails? That’s because your subscribers are in completely different stages of your sales funnel. Based On Your Subscriber’s Position In The Sales Funnel. No it wouldn’t!

Email 77

Email Conversion SEO Campaign 77