article thumbnail

How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

“I didn’t even know who Mark Zuckerberg was back in October 2015. Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A Learn, Do, Teach: Build Your Expertise First. “If Reinventing the Wheel .

article thumbnail

2015 Pacific Crest SaaS Survey – Part 2

For Entrepreneurs

This week I’m sharing the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting methods. We’re also very […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Key Steps To Successful Customer Onboarding And Technology Adoption

YoungUpstarts

Customer happiness is the lifeblood of any business — after all, happy customers mean lower churn rates, increased word-of-mouth marketing, a boost for internal morale, and so much more. She previously worked at CrowdCompass in a senior sales role and joined Scout as its first sales team member in 2015.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” In fact, 76% of marketers plan to produce more content in 2016 compared to 2015 (Content Marketing Institute). 3 ways to find proposition pivot or expansion opportunities. Image source ). Conduct client development interviews.

PR 120
article thumbnail

A Complete Guide to Marketing ROI Tracking

Up and Running

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. For SaaS businesses, this is calculated quite easily using the monthly churn percentage (LTV = ARPU-Average Revenue per User/Average Monthly Churn Rate).

article thumbnail

What I’ve Learned About Venture Funding

Both Sides of the Table

If one entered between 2009-2015 he or she is no doubt in the “hazard” phase where one need to be careful about thinking he know more about the industry than perhaps he do. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts.

article thumbnail

Recurring Revenue is Magic

Seeing Both Sides

In a SaaS or subscription software business, you can predict your churn rate and new business closings to determine your growth rate. Your forecasting process is much more accurate. At the beginning of the quarter, you start with a base to grow from rather than begin at zero. Expense management.

Revenue 54