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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Image source ).

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. million people and generate monthly revenue. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising.

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How to get your mobile app discovered in 2021

VC Cafe

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). dollars) (source: Statista ).

Mobile 190
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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80
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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Some key questions to consider for creating your target buyer profile: Who is an ideal customer for us (industry, company size, revenue, etc.)?

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Freemium and free-trial signups have one thing in common: Neither generates revenue. Single-company reports in 2016 from Chargebee , Justuno , and Recapture.io Advertisement additions. Freemium versions can also include advertisements as a limitation on the experience (e.g. ranged from 10 to 25%. Usage limitations.

Customer 119