How Machine Learning Can Finally Solve “(direct)/(none)”
ConversionXL
SEPTEMBER 30, 2020
As a B2B business, we’ve struggled with this problem for a long time. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g., Private browsing.
Let's personalize your content