Remove 2016 Remove B2B Remove CPA Remove Sales
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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

As a B2B business, we’ve struggled with this problem for a long time. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g., Private browsing.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

In 2016, Simya Solutions (now Ling) was born. Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. When my friend Rotem Dafni suggested we build an autonomous sales prospecting platform. Photo Credit: Lucy Bedewi.