Duct Tape Marketing

NOVEMBER 2, 2023

He's a former VP of sales at HubSpot, and currently specializes in helping companies grow by implementing sales and marketing excellence. I was the first person to go from individual contributor sales rep to manager, director, and MVP. This is John Jantsch, and my guest today is Peter Caputa. He's the CEO of Databox.

Metrics 75

Metrics Analytics Forecast Software Review 75

YoungUpstarts

DECEMBER 10, 2020

While chatbots promise to augment customer service and optimize the sales pipeline, they come with several potential drawbacks, including low-quality customer service and ambiguity around KPIs (key performance indicators) — both critical considerations for leaders who care about achieving long-term success.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. The mode purpose for funding is (in order of frequency) Sales, Marketing, Market Expansion, Product Development, and Hiring Employees. We’re also regularly following-on for existing portfolio companies.”. ARR of $500K+.

Revenue 60

Revenue Technical Review Software Review Equity 60

Hearpreneur

JANUARY 19, 2018

2018 is going to be a big year of change at Journyx, where we’ve set challenges for ourselves to grow in a number of areas – not just in sales, but in our culture as well. We will accomplish this goal with the help of our sales team, social media and possibly a branding/marketing expert! Photo Credit: Kari Foster.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. In case it’s interesting to you, here’s a recap of Q2 2016 results. pic.twitter.com/LDrlNyH8mR. — Data Warehouse.

Social Media 185

Social Media B2B North America Media 185

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Sales conversion rate: How many visitors are completing a purchase.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Is this compelling enough?

Product 100

Product Michigan B2B California 100

Brandanew

OCTOBER 13, 2015

This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. > 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute.

Social Media 100

Social Media Marketing SEO B2B 100

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” M” Mistakes are those that, in the reference publishing world, would get you a bad review, and bad reviews tank sales. “m” The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses.

Analytics 68

Analytics Metrics Technical Review Search 68

Growthink Blog

DECEMBER 23, 2015

Holiday E-commerce continues to one of the great growth industries in the world, with sales growing 13.9% At this growth rate, within 5 years ecommerce will represent the majority of US holiday retail sales! P.S. Click Here to register for my webinar on “ Seven Things to Do ” to Make 2016 Your Best Business Year Ever.

B2B 48

B2B eCommerce Matching Web 48

Eric Friedman

JANUARY 25, 2017

When Expa announced our new $100M fund in March, 2016, it was to continue our mission of creating new companies, but also use our learnings to form the Expa Labs program. This lesson comes into play because whether you are a B2C company or a B2B enterprise company. Nobody knows what will happen — despite the loudest pontificators.

Programming 60

Programming B2C Equity Incubator 60

Lightspeed Venture Partners

MAY 3, 2016

Then while at Stanford Graduate School of Business, Vincent took this basic idea and thought why not apply this to any B2B company — use data science to help any B2B company identify its best customer prospects. With this new platform, the B2B marketer defines a segment (i.e. Vincent Yang, EverString.

Architecture 60

Architecture China B2B Sales Cycle 60

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Video content.

B2B 110

B2B Marketing Social Media B2C 110

Brandanew

NOVEMBER 17, 2015

As a professional blogger you are responsible for its performance, which may be measured by future prospects, sales or brand recall. Both consumers (for B2C) and brand (for B2B) check the recency of your posts. Being a professional blogger means taking care of your personal or corporate brands in addition to being engaging.

B2C 100

B2C SEO Audience B2B 100

YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Why Do B2B Companies Need To Prioritize Social Media.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

NOVEMBER 17, 2017

With over 500 million people signed up, as of 2017, and 80% of B2B leads come from LinkedIn ( statistic: LinkedIn, 2017 ), it has become the platform for professional business networking. Statistic: SlideShare, 2016 ). It’s a powerful sales, marketing, and branding asset that can result in exponential business growth and profit.

Social Media 69

Social Media Media Networking B2B 69

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS? Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. Pipedrive – Visualize your sales pipeline and keep the line moving. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. You can capture user’s interest in your products and services and guide them through the sales funnel. Use them for brand equity, offline sales, retweets, brand publicity, product releases.

Social Media 62

Social Media Media Marketing Lead Generation 62

Duct Tape Marketing

NOVEMBER 3, 2017

HubSpot , 2016). B2B researchers do 12 searches on average prior to choosing a specific platform to work with. Set up tools and processes that will allow you to monitor real-time questions and also research natural-language queries people use to talk to each other and your sales and support teams. Google , 2014).

Social Media 42

Social Media Search Naming Widget 42

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. In 2016, they had a huge layoff and had to shift strategy. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Offline sale – typically. Long sales cycle – 18 months or more. Quality of leads.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

MAY 18, 2017

A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. How about instead of pressuring our customers, we try working on nurturing and gaining trust from our customers until they are ready to buy from us.

SEO 59

SEO Small Business Sweden Engineer 59

Hearpreneur

MAY 15, 2020

After leading my former employer to $55 million in sales from $18 million in sales, my reward was to be laid off but it was just the kick in the pants I needed to start my B2B marketing company, Innovaxis. I started the Baconer in the San Francisco Bay Area farmer’s markets in 2016. 18- Got laid off.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. But for the most part, if you wanted to talk to a sales rep, you were filling out a form and then waiting for a phone call or an email. According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Hearpreneur

SEPTEMBER 15, 2017

This idea of snackable content format pivoted to a video product in June 2016. I also wanted to future proof my business – to position it for growth, and ultimately sale, so giving it my name was out of the question. Well, we’re a B2B marketing agency that specializes in services and intangible products.

Naming 97

Naming Entrepreneur Green LLC 97

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? chapter 5 specifically provides advice on B2B and non-ecommerce websites). Truly sexy stuff. Josh Thomas.

Analytics 131

Analytics Marketing Campaign Metrics 131

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Magazine’s 2016 "Woman to Watch” and Inc. Tamara McCleary.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. Once you have a whole year of data, you can also adapt to seasonality, sale periods, and other contextual events (e.g., Private browsing.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. What the Most Common Passwords of 2016 List Reveals [Research Study] ” by Keeper. This hybrid blog post and infographic presents the results of Keeper’s study that assessed the most common passwords in 2016. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

JUNE 4, 2018

Furthermore, the use of infographics in B2B marketing has increased from 50% to 58% from 2015 to 2016. You can share announcements, promos, sales, and advertise new posts through Stories that your users can immediately engage on. Infographics are fun, and they make complex information easier to understand.

Social Media 113

Social Media B2B Design Reputation 113

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. 2016: 5K ads a day. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 8, 2016

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. Most visited type of sale. increase in clicks to sale from the listing page.

B2C 70

B2C Search Internet Mobile 70