VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Think with Google study 2016 – How people discover, use and stay engaged with apps ( Source Think with Google and Ipsos). What are the main channels for app marketing and distribution today?

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

APRIL 11, 2016

The State of Video in 2016. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2016: 5K ads a day. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Image Credit. We recognize 50.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. A pop-up on the cognitiveSEO blog has a quote from Bill Sebald: Start with influencers who are already connected to your brand; the chances of getting a reply are much higher. Top XX experts posts.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Designmantic Blog

MARCH 6, 2018

As a matter of fact, her deep roots in social media, blogging and marketing gave her the chance to work with a handful of the world’s famous brands such as Google, Audi, Motorola, Adobe and Virgin. She has had a hand in a variety of social media campaigns for Chevy, Susan G. Magazine’s 2016 "Woman to Watch” and Inc.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

NOVEMBER 15, 2016

Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016. Much has been written about optimizing free trials (including a case study on our blog ), as well as whether you should do free trials or not. Could be wasting sales and customer success time if not). Lead Nurturing.

Conversion 48

Conversion Churn Rate Retention Metrics 48