Remove 2016 Remove B2C Remove Channel Remove Conversion
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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? 500 Startups created a helpful primer on key B2C metrics. What should our MRR growth be? Source: The SaaS Napkin.

B2C 141
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

For instance, the research conducted by The Economist revealed that searches for environmental goods have grown by 70% since 2016. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185
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Clubhouse put a big bullseye on social audio

VC Cafe

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. While Clubhouse is the most popular of this lot, several new startups are vying to be the place where the conversation happens. Spoon – audio live streaming.

Audio 139
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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. 55% do so daily.

Video 48
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. There is always that anxiety to get started.

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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. Drop him a note here.