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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. Source: The SaaS Napkin.

B2C 141
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Image Credit. Personalization at mass scale.