Hunter Walker

JANUARY 2, 2017

Largely yes, but the pot of gold might be more modest than some of 2016’s notable transactions suggest (Jet, Cruise, Dollar Shave Club). We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b. So, is it true? ” That’s really it. Apparently so.

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JANUARY 24, 2017

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. For example, in a year, do you think you can increase your retention by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JANUARY 26, 2017

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

Retention 48

Retention Email eCommerce Software Review 48

VC Cafe

NOVEMBER 2, 2019

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. You can read more about the methodology here and download a high res PDF here.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

NOVEMBER 15, 2016

Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Could be wasting sales and customer success time if not).

Conversion 48

Conversion Churn Rate Retention Metrics 48