ConversionXL

MARCH 13, 2019

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long.

PR 120

PR B2B Lean Audience 120

ConversionXL

MARCH 6, 2019

Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales. Both are limitations on how much video metrics can tell you.

Video 129

Video B2B Technical Review Campaign 129

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. 2016: 5K ads a day. Field length should match estimated text size. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. match the brand ethos, congruent with the website. In 2016, they had a huge layoff and had to shift strategy. Offline sale – typically. Long sales cycle – 18 months or more. How to do shorten a long sales process?

Retention 106

Retention Artificial Inteligence Channel Email 106