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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

We’ll be discussing trends, consumer behavior changes and what companies can do to stay on top of things in the marketplace for 2017 and beyond. Red Bull has always had its “it gives you wings” campaign which I think is super identifiable for them. Tell us what you disagree with or what speaks to you the most! And you want that perk.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I initially began my business in 2017 as a requirement for a college course I was taking. My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. Thanks to Paul Kesserwani, Cushion ! #4- 4- Requirement.

Naming 151
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. More importantly, the page like advertising demands a targeted audience, not the cheapest likes.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market . 3) Raise capital.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.