Remove 2017 Remove B2C Remove Conversion Remove Global
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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). Pros : A significantly lower CAC, wider top of funnel, and rapid global scale.

Marketing 289
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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

We’re based out of Ann Arbor but our guests are from all over the world- which is truly fantastic, considering we do talk about global social and digital trends. We’ll be discussing trends, consumer behavior changes and what companies can do to stay on top of things in the marketplace for 2017 and beyond. And it’s not just the US.

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Curated Collision of Awesome Women

Austin Startup

Still recovering from the 2017 #SCFemFounders Mission! 2017 was a big year of travel for me across Tokyo, Austin Texas, Hong Kong and London. We were skilfully and admirably led by Peta Ellis who was awarded the 2017 National Techboard Community Prize whilst we were in London. the best way to pick a great mate!).

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Sign up for your free account, set up a container tag, add that to a global element on your site and as soon as you add your GA Web Property ID , you are in business. Transactions, Revenue and Ecommerce Conversion Rate. Mobile has much lower conversions and conversion rate than tablets or desktop.

Analytics 141
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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. All you need to do is use an image that gets attention, create a compelling pitch in your description and make your recent updates section clickable and conversion-focused. About the Author.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote.

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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate.

Metrics 60