Hunter Walker

JANUARY 2, 2017

And the narrative for 2017 is OLD ECONOMY COMPANIES WANT TO BUY YOUR STARTUP. Next Level: Buying Customers/Revenue/Distribution. For example, you would say “oh, sure this startup spends 5x LTV to acquire a new customer but once we plug them into our sales channel, it’ll drop to.25x So, is it true?

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

Duct Tape Marketing

DECEMBER 7, 2023

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. If we manage to of what we call have a fair distribution of the digital dividend. John (18:54): I suspect if you want to default or what I would default maybe as a simple metric is retention too. Kai (19:09): Retention.

Employee 76

Employee Europe Leadership Technical Review 76

Startup Professionals Musings

JULY 9, 2017

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Marty Zwilling First published on Huffington Post on 07/08/2017. Key activities. Key partners. Try this one.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. Here's an example of their tracking in-app purchases… Their User Retention report is well worth taking a look at.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). When you choose unwisely, the long-term consequences can be dramatic. Revenue Per Human.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Interviews deliver original content and can kick off distribution. To considerable fanfare , Blue Apron launched a podcast with Gimlet Media, “Why We Eat What We Eat,” in 2017.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131