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As it turns out, app retention & conversion are hard

Austin Startup

The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b unique users, and 50b events, from June 1st through August 31st, 2017. Spoiler : user retention and conversion are hard. On the other side, though, ugh.

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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

And the narrative for 2017 is OLD ECONOMY COMPANIES WANT TO BUY YOUR STARTUP. For example, you would say “oh, sure this startup spends 5x LTV to acquire a new customer but once we plug them into our sales channel, it’ll drop to.25x So, is it true?

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Easy Ways To Make More Money From Your Window Cleaning Business

YoungUpstarts

In the last quarter of 2017, 1.37 billion active users visited Facebook every day – as you can see, there’s a lot to be said about regularly engaging with potential customers on this social media channel. Facebook still reigns, and continues to be the most widely used social media platform, with 79% of American internet users.

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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. John (18:54): I suspect if you want to default or what I would default maybe as a simple metric is retention too. Kai (19:09): Retention. Meanwhile, retention is a business objective. Great talking to you.

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ). LinkedIn : 44% Increase in CPM ( Q2 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper.

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The Business Model Canvas Can Get Your Startup Funded

Startup Professionals Musings

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Marty Zwilling First published on Huffington Post on 07/08/2017. Key activities. Key partners. Try this one.

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LinkedIn Realized It Was 2017 and Added Native Video

Austin Startup

I can see this being great for LinkedIn retention and ad dollar$ down the road. On my newly launched YouTube channel (!!!), Back in June, Hubspot reported that 43% of people want to see more video content from marketers, and it seems like LinkedIn is ready to accept all the content it can.

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