YoungUpstarts

JULY 26, 2017

In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. Lead generation is one huge problem that the SaaS businesses face due to all the marketing hurdles surrounding it; from creating a brand image to making people understand what you are all about.

Web 127

Web Software Review Software Technical Review 127

ConversionXL

MARCH 13, 2019

For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. Now, however, more new business flows through search and other channels. Are you gaining traction on social media channels? The gated B2B portal. Consideration.

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

JANUARY 24, 2017

For example, a web designer. incurs enormous technical debt trying to manage bolt-on, web based optimization tools as they try to scale. The ability to connect large disparate sets of data and pull actionable value is central to website optimization as well as other marketing channels.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. Magazine as one of the Top 20 Digital Marketing people to follow , was one of Mashable’s 50 marketers on SnapChat and was one of 2017’s 10 Personal Branding Experts to Follow. Magazine "17 Inspiring Women of 2017.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

AUGUST 8, 2018

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. A scan of marketing-specific KPIs highlighted by training firms also reveals a list of familiar metrics: number of qualified leads generated, cost per qualified lead, marketing staff turnover rate, and marketing staff productivity.).

Marketing 106

Marketing Metrics Programming Leadership 106